In less than a century, our village has changed from being a mountain farming community into a tourist centre of international repute, without losing its unmistakable character as a parish of the Walser region. In contrast to many other tourist areas, Lech has been able to maintain the atmosphere of a small village settlement. In terms of tourism, Lech wants to maintain its exclusive touch by following the maxim of "Less is more, especially if it is of high quality". This also includes the conscious fostering of an independent tradition, a culture of hospitality and an attractive home with its healthy way of life and unique qualities. For more detailes about what makes Lech the most beautiful village of Europe, please see the links below.